The Trevor Noah Tourism Campaign for South Africa has earned third place for the “Best Country Promotion Film” at the 2024 World Tourism Film Awards. Out of 4,000 entries and 100 shortlisted films, only 29 were recognized, making this achievement truly remarkable!

Led by the Tourism Business Council of South Africa (TBCSA) and supported by TOMSA, this campaign celebrates South Africa’s cultural diversity, breathtaking landscapes, and world-class travel experiences. Through Trevor Noah’s deep connection to his heritage, the film continues to resonate with global audiences, solidifying South Africa’s reputation as a premier travel destination.

In the aftermath of COVID-19’s devastating impact, the TBCSA, with funding from TOMSA, launched a campaign to reignite global interest and position South Africa as a top-of-mind destination. We’re excited to announce the campaign’s extraordinary global success, with over 500 million impressions, more than 260 million engagements, and over 230 million views.

TBCSA CEO Tshifhiwa Tshivhengwa shared his thoughts on the award:

“This recognition underscores our resilience and highlights the global appeal of South Africa’s story.”