Our Strategy


The TBCSA serves to unite and influence the diverse travel and tourism sector, and contribute to a competitive, responsible and inclusive economy. We are an enabling body that brings relevant industry stakeholders together under a common umbrella to manage issues affecting the role players in the industry.


During recent months, we have been through a period of introspection, analysing and revisiting our purpose, resource allocation and focus areas. Our new strategic objectives include:


Our key priority areas in order of importance are:

1. Provide route/access to government and vice versa:

A stronger link between the private sector and public sector has been identified as a vital priority in the aim of uniting the industry. Relevant ministries and entities identified include:

2. Focus on Legislative and Policy Issues:

It is a Board identified and premier requirement to keep you up to date with the latest legislative issues that impact on the travel and tourism industry. As the voice of the industry, it is also a priority to understand our member’s and stakeholder’s specific issues and how certain policies will impact more on them than others.

3. Manage and Grow TOMSA:

Tourism Levy South Africa (TOMSA) is a 1% voluntary levy that is paid by businesses in the travel and tourism industry. As the administrators of TOMSA, we collect the funds and directly hand them over to South African Tourism (SAT), the official marketing organisation of destination SA. TOMSA is a strategic imperative for the sustainability of the organisation and also contributes 10-12% of SAT’s marketing budget. We urge all members to serve as advocates and promote the TOMSA 1% Tourism Levy.

4. Member Engagement and Communications:

Engagement and communication with and from members is a key strategic imperative. It is important that the level of communications and two-engagement between us, members, government, and industry stakeholders is constant.

5. Influence the marketing of South Africa:

As a shareholder to the South African Tourism budget, it is of strategic importance that we influence the allocation of the destination’s marketing budget.

6. Research:

There is an urgent need for communication of relevant economic, policy, and other industry research to members. It is an important priority to partner with universities and consultants that conduct and develop research for the benefit of members and the travel and tourism industry.