TOOLKIT & POINTERS TO MARK THE NELSON MANDELA CENTENARY
South African Tourism will launch a tourism initiative called “What’s your 100 Madiba experiences?” to promote travel and tourism through Mandela’s legacy.
This initiative will promote travel and tourism through Mandela’s Legacy. 100 sites across the country and in all 9 provinces that relate or connect to Nelson Mandela’s legacy will be identified. These will become “must visit” sites during the course of 2018 both for domestic and international visitors. People will be encouraged to Do Tourism by visiting as many of the top 100 places and/or experiences that Mandela touched. They will be asked to share how, by exploring our incredible country, each place and activity can be showcased in remembrance and celebration of his legacy.
We need to remind South Africans that we have the democratic right to explore our country, its history and its wonders, as experienced by Mandela. The campaign will support and leverage the already existing campaign created by the Nelson Mandela Foundation #BeTheLegacy.
Click here to find out more about this initiative and to download the brand identity for the campaign.