one voice for travel and tourism
TOMSA

STRATEGIC OBJECTIVES

During recent months, we have been through a period of introspection, analysing and revisiting our purpose, resource allocation and focus areas. Our new strategic objectives include:

  1. To be the voice of our constituency on key macro-economic issues that affect the industry
  2. To grow the industry by creating synergy between business and government
  3. To be the knowledge / information leader in the tourism industry
  4. To redefine the TOMSA value proposition
  5. To align the TBCSA member constituency strategically
  6. To identify other areas of income to ensure long term sustainability of the TBCSA
  7. To contribute to the regional travel and tourism development agenda