Our key priority areas in order of importance are:

A stronger link between the private sector and public sector has been identified as a vital priority in the aim of uniting the industry.

It is a Board identified and premier requirement to keep you up to date with the latest legislative issues that impact on the travel and tourism industry. As the voice of the industry, it is also a priority to understand our member’s and stakeholder’s specific issues and how certain policies will impact more on them than others.

Tourism Levy South Africa (TOMSA) is a 1% voluntary levy that is paid by businesses in the travel and tourism industry. As the administrators of TOMSA, we collect the funds and directly hand them over to South African Tourism (SAT), the official marketing organisation of destination SA. TOMSA is a strategic imperative for the sustainability of the organisation and also contributes 10-12% of SAT’s marketing budget. We urge all members to serve as advocates and promote the TOMSA 1% Tourism Levy.

Engagement and communication with and from members is a key strategic imperative. It is important that the level of communications and two way engagement between us, members, government, and industry stakeholders is constant.

As a shareholder to the South African Tourism budget, it is of strategic importance that we influence the allocation of the destination’s marketing budget.

There is an urgent need for communication of relevant economic, policy, and other industry research to members. It is an important priority to partner with universities and consultants that conduct and develop research for the benefit of members and the travel and tourism industry.