REPORT: INTL. ARRIVALS TO SUB-SAHARAN AFRICA UP 6.5% IN 2017 / KEY TOURISM TRENDS TO NOTE
In the week, market research provider Euromonitor International revealed that international arrivals to Sub-Saharan Africa (SSA) had so far reached 18,550 million. This figure is up 6.5% from 2012, which saw 16,351 million international arrivals enter the continent. Key markets such as South Africa, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania accounted for 70% of all international trips to the region. The report also predicts that growth in international arrivals to SSA will reach 25 million trips by 2022, spurred by aggressive brand marketing as well as the introduction of new and increased air connectivity to and from overseas markets.
The report also reveals the following key findings and trends to note:
- South Africa is the largest market in Africa for brands such as Airbnb. The awareness of the Airbnb brand is increasingly growing, with many South Africans joining as hosts and listing their outlets. This trend is expected to intensify competition as many travellers are increasingly seeking cheaper options;
- Categories such as airlines and lodging are now seeing stronger growth than the last couple of years, with South Africa, Kenya and Nigeria being major markets for both;
- In an effort to remain competitive, many schedule flights are also increasing capacity on popular routes such as Cape Town and Johannesburg due to growing demand
- The number of domestic trips in Africa increased by 8% to reach over 40 million in 2017.
- The MICE sector is boosted by increasing number of business travels; a total number of over 30,000 million business trips were taken in 2017. Conference facilities are rapidly being built across the region in major cities such as Nairobi, and Abuja, Lagos, Cape Town and Johannesburg.