TOMSA UPDATE: Our TOMSA team recently embarked on a road show in the Northern Cape, in partnership with the Tourism Grading Council and FEDHASA and here we share feedback on the member engagements.
TOMSA, FEDHASA CAPE, GRADING COUNCIL ENGAGES NC TRADE
Tourism Marketing South Africa (TOMSA) in Partnership with FEDHASA Cape, and the Tourism Grading Council of South Africa (TGCSA) recently embarked on a roadshow in the Northern Cape towns of Upington, Springbok and Kimberly. The purpose of the workshop was amongst others to raise awareness about the opportunities and the value business can gain, strengthen partnerships and identify areas for further collaboration. The TOMSA Sales and Marketing Manager, Ms Boitumelo Moleleki also used the opportunity to set up one on one meetings with potential levy contributors
“It was encouraging to share the platform and present each stakeholder’s products/services without competing with each other. Each presentation completed each stakeholder and clarified their role in the travel and tourism sector”.
As a result of the roadshow, there are more plans for the three partners to work together on other initiatives going forward. “As TOMSA we are now in the process of drafting a formal agreement with our counterparts at FEDHASA Cape on how to grow TOMSA within the association’s membership. Once agreed on the terms, the two organisations plans to approach TGCSA to ensure that grading becomes an integral part of the equation says Moleleki. “The vision is to ensure that we set a new standard where all tourism establishments are affiliated to an association, are graded and collect and pay over the TOMSA levies”.
TOMSA has a planned meeting with TGCSA to discuss issues that both organisations can collaborate on, focusing on new initiatives to take place from 2018. CATHSSETA has also been engaged to form part of future TOMSA roadshows, particularly to empower small businesses on skills training and development matters.