Profiling Women Leaders within the TBCSA membership – Vanya Lessing


Vanya Lessing
President: Association of South African Travel Agents (ASATA)

Vanya Lessing is the CEO of Sure Holdings Ltd, a holdings company incorporating Sure Travel, Sure Corporate Travel, Agent Rewards and Sure Online. Ms Lessing has held this position since 2007. Her key responsibilities are to look after the commercial interests of the Sure Group stakeholders being shareholders, licensees and suppliers.

Most recent positions held:
2001 – 2005: CEO of ASATA (Association of South African Travel Agents). In this position Ms Lessing was responsible for looking after the broader interests of the travel industry, liaising and negotiating with many Government and world body travel organisations. This was a time of change management for the travel industry, in that a new business model was introduced. Ms Lessing led travel companies and suppliers through a series of sensitive negotiations, resulting in a successful transition to the new model. Board positions held during this period were ASATA, Tourism Business Council of South Africa, Cathsseta and the United Federation of Travel Agents Associations (UFTAA).

Current Travel Industry Board positions:
Sure Holdings Ltd – CEO, ASATA President, WIN (Worldwide Independent Network).

Advisory Committee:
Travel & Tourism, Tshwane University of Technology.

Personal Philosophy:
”Count your blessings, invest in your dreams, profit from experience, share your good fortune, and spend your hours wisely each day”.

From the latest ASATA newsletter:
Vanya Lessing shares her experiences in the SA travel industry for Women’s Month
President of ASATA and CEO of Sure Travel, Vanya Lessing is recognised by many as one of the doyennes of South Africa’s travel industry. She has managed to “find stillness” despite a busy life and she says that this is very important in an “always on” world. With her tenure as ASATA president coming to an end in September, she chatted to BizCommunity about what it takes to make it to the top of SA’s travel industry. Read the interview here

(source: ASATA)

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