COUNTDOWN TO TOURISM MONTH: AN OPPORTUNITY TO BOOST DOMESTIC TRAVEL
With the media launch of Tourism Month taking place in the week in review, we want to hear from you on how we as industry can leverage on the month of September to boost domestic tourism. With domestic tourism declining by 0.8% and contributing only 30% of all tourism revenue in 2016, we need to do more to grow its GDP contribution to the economy. Do you think Tourism Month in September provides us with that opportunity – if so, how? Email us on email@example.com
The latest stats show domestic Tourism is declining
SA Tourism recently released its 2016 Annual Report which shows that South Africa’s tourism industry grew in tourist volumes by 2.8% compared to 2015, to a total of 34.3 million tourists. Although domestic tourism declined by 0.8% from 2015, it was the biggest contributor to South Africa’s tourism growth in 2016 with 24.3 million trips – accounting for more than double the number of foreign tourist arrivals (10 million trips).
In terms of revenue, approximately R102bn (11.1% increase from 2015) was injected in the South African economy. Although contributing the most in tourist numbers, domestic tourism only contributed about 30% of the total revenue, with foreign tourist arrivals contributing nearly R75.5bn (out of the total R102bn).
Click here to download the full SAT Annual Report for 2016.