PREPARATIONS UNDERWAY TO REDEFINE THE TOURISM MONTH CONCEPT
As members of the Tourism Month Project Steering Committee (PSC), we attended the latest PSC meeting on Friday 23 June 2017. Below are key highlights from the meeting:
Debrief from the 2016 TM host Province
Free State Province presented a 2016 debrief. The meeting noted the poor sense of planning central to the challenges experienced last year, notably signing of the MOU and release of funds to WTD; safety and security issues and SMME participation. Mpumalanga noted the report assuring members that efforts will be made to avoid the same mistakes in 2017. Specifically, World Tourism Day activities will be discussed at the next PSC meeting.
Redefining the Tourism Month Concept
In the last PSC meeting it was resolved to have a smaller TM PSC meeting take place to specifically discuss the broader industry initiative to redefine the Tourism Month concept. That meeting took place on 13 June, with the following recommendations made:
- Do a total review of the TM concept and determine whether it is still fit for purpose
- Investigate the impact in terms of an increase in domestic tourists in the 6 provinces
- Consider profiling the host Province over a longer period, i.e. 2 years
- Look at resources required to achieve such goals.
The meeting resolved to wait for recommendations from the National Tourism Stakeholder Forum team appointed, who (among others) are looking into the same issues.
TBCSA presents its initial plans for Tourism Month
As part of our commitment to the committee, we presented our initial ideas for TM, called the #TravelLocal campaign. The idea is to position September as the month where one can secure the best local deals. Tourism businesses will be encouraged to specifically develop discounted TM packages. We were on course to present the ideas at the board sub committee meetings in June. With the inputs from the committee, we are refining the concept to share with you as our members, for your inputs and guidance.