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ON A LIGHTER NOTE: YOUTH TRAVEL TRENDS, CONSUMER BEHAVIOUR & MILLENNIALS

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ON A LIGHTER NOTE: YOUTH TRAVEL TRENDS, CONSUMER BEHAVIOUR & MILLENNIALS
The root of Youth Day though is by no means an exciting event to celebrate. June 16 1976 marked a pivotal moment for South Africa in the struggle against apartheid and its policies. It was the day black South African youth revolted against the repressive bantu education system and demanded that Afrikaans be removed as a compulsory learning language. Police killed at least 23 people (most notably 13 year old Hector Pieterson) that day, with the total death toll for June at 176.

In commemoration of Youth Day held in the week, we share insights with you on the latest travel trends and consumer behavior for millennials from The Sunday Times Generation Next study. Notable take-outs for tourism are:

  • The most popular hotel groups amongst youth are Protea Hotels, Sun International, City Lodge, Tsogo Sun and Hilton Hotels
  • The most popular domestic airlines amongst youth are SAA, Mango, British Airways, Kulula
  • Sun City tops the most popular local entertainment place
  • Tourism & Hospitality cited as one of the most coveted careers in next decade
  • SA Annual youth spend is at R135bn (est.), with 17% of youth saving for travelling

Click here to view more from the study

Millennial traveler trends:

  • 87% look to Facebook for travel inspiration
  • 46% book travel through a smartphone or tablet
  • 86% are disappointed by bad mobile experiences
  • 85% check multiple sites for the best deal before booking
  • 60% will upgrade their experience by purchasing extras like in-flight Wi-Fi
  • 97% will post their experiences on social media
  • 68% will remain loyal to a program that offers the most rewards, discounts, etc.
  • 49% take last minute vacations                                               
    (via iceportal.com)

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