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INDABA: WILL A ‘PAN AFRICA’ INDABA POSITION SA AS THE AFRICAN TOURISM LEADER?

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INDABA: WILL A ‘PAN AFRICA’ INDABA POSITION SA AS THE AFRICAN TOURISM LEADER?
The week in review saw the hosting of an eventful Tourism Indaba. Among a host of highlights, SA Tourism announced that Durban had successfully bid to host the newly rebranded Africa’s Travel Indaba until 2022, with an option to extend that to another five years.

The repositioning of Indaba to a pan-African show emphasises South Africa’s commitment to showcase African tourism and the economic contribution to the region that it generates. More importantly, the African Travel Indaba will firmly position South Africa as the tourism powerhouse of Africa and perhaps put us further in the spotlight as the travel and tourism leader on the continent. What are your opinions on the big announcements?

TBCSA activities at Tourism Indaba 2017 and notable take-outs

Media conversation unpacks tourism opportunities and risks
Broadcasting live on Power FM from Indaba, Andile Khumalo facilitated a conversation with the media and industry stakeholders on the state, opportunities and risks of tourism in South Africa and the continent. Our CEO formed part of the panel which also included SAT CEO Sisa Ntshona, CEO of the South African Chamber of Commerce and Industry Alan Mukoki, and Economic Strategist at Argon Asset Management Thabi Leoka. Click here for the PowerFM @Indaba media conversation

SAT / TOMSA hosted buyer networking function
With the objective of forging links for our levy contributors with all buyers (non-hosted and hosted) attending Tourism Indaba this year, we collaborated with SA Tourism to host an exclusive networking during the trade show.

We further used this platform to update the trade on ongoing work behind the scenes to develop a Tourism Safety Initiative (Tsi) Visitor Support mobile application, with attendants having a sneak-peak at a video which showcases how we envisage this app will work once the pilot period has been completed. The main idea is that the app will allow for rapid incident assistance to tourists and tourism businesses at the push of a button. Watch this space for more announcements regarding this in due course.  Click here to download and watch the Tsi app video

Durban Tourism / CNBC Africa Debate: “We need to talk up Durban”
TBCSA CEO participated in this anticipated panel discussion on the strategic positioning of Durban as a prime tourism destination. The panel also included Tsogo Sun CEO Marcel von Aulock; Head of Durban Tourism Phillip Sithole; CEO of Durban Chamber of Commerce Dumile Cele and CEO of Dube Trade Port Hamish Erskine.

Among other topics, the panel discussed the exciting projects in the pipeline for Durban; the city’s infrastructural capability to host international events; and the innovative tourism offerings that the city can provide, all while contributing to economic transformation and GDP growth. Click here to view the full broadcast.

Tourism is everyone’s business: Launch of ‘I do Tourism’ campaign
National Tourism Minister Ms Tokozile Xasa launched the SA Tourism-led campaign called ‘I do Tourism.’ The campaign aims to make tourism everyone’s business and demonstrate travel and tourism’s potential to change the lives of millions of South Africans. It also aims to highlight the transformative potential of tourism as well as the job opportunities and multiple spin-offs for other sectors that tourism can create. Click here to read more on the launch and the campaign.

Women Empowerment: 30% women executives in tourism sector by 2022
The fourth annual Women in Tourism event at Tourism Indaba was buzzing with excitement after the National Tourism Minister’s opening address. Ms. Xasa announced the launch of a campaign called “WiT 30in5” that aims to increase the proportion of women in tourism management positions to 30% in the next five years.

We will update you on this significant campaign as its implementation plan develops.   

90 sponsored SMEs placed in the newly established Hidden Gems pavilion at Indaba
The Hidden Gems Pavilion at Indaba this year was elevated to another level with a partnership between SATSA and SA Tourism to coach and sponsor the attendance of 90 dynamic and black-owned tourism start-ups and small businesses from all nine provinces. The pavilion allowed for a broad mix of tourism offerings from excited and youthful entrepreneurs. It is precisely this innovative mix that our sector needs in these challenging economic times and despite the tough economic climate we hope to see these businesses grow from strength to strength.  

Ministerial session: The role of technology in Africa’s changing travel sector
‘’With travel and tourism contributing more than 30% GDP for many African countries, technology presents an opportunity to enhance and grow the sector.’’ These were the words of Deputy Minister of Tourism Elizabeth Thabethe as she opened the 4th African Ministerial session at Indaba. The session – which included CEO of Fedhasa Tshifhiwa Tshivhengwa – gave the current state of technology in the sector for Africa; technology’s potential to boost transformation and inclusivity, and also drilled down on the regulation/innovation debate of technology disruptors. Click here to read more on this session from the Indaba Daily (day 2) News publication.

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