BUSINESS EVENTS BOOSTED BY R110M BIDDING FUND
A key takeout from Meetings Africa 2017 that took place in the week was the announcement by Tourism Minister Derek Hanekom that South Africa’s business industry will receive a R110m boost, of which R20m will be used in the current financial year and R90m over the next three years. The R110m will form part of the R494m budget allocation to tourism promotion over the next three years as was announced by the Finance Minister in his National Budget Speech on 22 February.
We welcome the additional funding that will clearly support our aggressive push needed to secure business events for South Africa into the future. With the rewards in hosting an international MICE event so high, this addition to the bidding fund kitty will go a long way in making South Africa not only number one in Africa/Middle East for hosting business events, but also higher than the 15th position on the global rankings where we find currently find ourselves.
Your thoughts: What about a fund to secure Durban as 2022 Common Wealth Games host city?
Here are other numbers to note from Meetings Africa 2017:
- African countries represented: 18
- Exhibitors: 298
- International hosted buyers: 177
- African association hosted buyers: 57
- Local corporate hosted buyers: 126
- Pre-registered visitors: 421
- Estimated total direct spend of international meetings industry in SA in 2015: R42.4 billion
- South Africa’s ICCA global ranking for long-haul business events: 15th
- South Africa’s ranking for business events in Africa and the Middle East: 1st