one voice for travel and tourism





The World Travel Market Global Trends Report for 2015 predicts that business air arrivals to South Africa will increase by 5% for the period 2015-2019. Successfully bidding for and hosting international business and MICE events creates substantial economic value and can boost national employment. The added benefit is that this is not only a once-off boost, because many who come to South Africa for business return again as leisure tourists often with their extended family.

In a period where unemployment decreased slightly to 26.5%, yet average prices increased by 0.6% for the consumer (Dec 2016 and Jan 2017), should bidding and securing business events not be a bigger priority for government? Furthermore, how do you think we can further capitalize on South Africa’s MICE sector? Perhaps it starts at Meetings Africa 2017:

The South African business tourism industry will host its first major 2017 business event at Meetings Africa from 28 February to 1 March at the Sandton Convention Centre. According to SA Tourism, so far 187 International Hosted Buyers (from 37 countries); 52 African Associations and 60 Local Corporate Hosted Buyers have been confirmed through an improved qualification process by SANCB. This already signals a 10% increase from last year.

There will also be 25 International Association Buyers and nine small/emerging businesses exhibiting at the show. They are forming part of the newly introduced SMME Development Zone.

  • Click here to download a SANCB presentation on what’s new at Meetings Africa 2017.

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