THE SUNDAY TIMES AND TOMSA FINDERS KEEPERS COMPETITION LAUNCHING THIS SUNDAY!
It’s all systems go as we bring you the Sunday Times, TOMSA Finders Keepers competition which goes LIVE in this weekend’s edition of the Sunday Times newspaper! The launch will detail information on the 12 week campaign in a double spread wrap that will entice the consumer to enter the treasure hunt and stand a chance of winning fantastic weekly prizes and ultimately the grand prize of R1 million rand awarded to one lucky winner.
The campaign will also be used as a launch-pad to promote domestic tourism, showcase the products of existing tourism levy contributors and to raise industry-wide awareness about the important role of TOMSA. Each of the nine provinces of South Africa will get the opportunity to be profiled in the Sunday Times newspaper from the 10th July, starting with Gauteng and ending in the Free State in September to coincide with this year’s World Tourism Day celebrations.
How do consumers enter?
Using clues found in the Sunday Times newspaper, competition entrants will “hunt” for a treasure hidden in the different travel and tourism products across the country. Entrants will have to read each week’s Finders Keepers article in the Sunday Times newspaper in order to identify where the treasure is being hidden and answer a number of travel and tourism related questions correctly in order to proceed to the next level of the competition. Those who make it to the end will take part in the final draw for the grand prize of R1 million
How do you as an operator get involved?
Operators who wish to get involved and support the competition can sponsor prizes for the weekly prize draws, pledge special travel packages that can be promoted as part of the campaign or host the team of journalists who will be covering the competition for the Sunday Times’ travel section. In return, the marketing and media profiling opportunities for your business from all the Times Media Group’s media platforms will be substantial. In addition, other channels outside the Times Media Group will also be used to ensure that people have the chance to hear about the competition and participate. We are elated to see the number of operators that have already come forward to pledge their support. To pledge your support, please contact Ms Boitumelo Moleleki on 012 664 0120 or email on firstname.lastname@example.org